Abercrombie and Fitch CEO: Proof Monsters Really Do Exist


Written by Emily


You’ve heard about Michael Jeffries, the 68-year old face behind Abercrombie and Fitch? He is the “brain” behind the idea to remove size XL from the women’s section of the store and only sell up to size 10. However, his reasons are sincere and honest. He only wants cool, skinny, beautiful kids to shop at AF. Oh. Okay.

Before you momcott AF and burn their clothes in effigy*, let’s think this through. I’m sure the Board of Directors only agreed to this asinine idea because Jefferies’s latest round of plastic surgery affected the part of his brain that acts as a moral compass. They’re trying to be compassionate and sensitive to the weirdo in the room.

That’s probably why they gave the go-ahead to these t-shirt messages:


because Jeffries’s other suggestions like:


and this:


and this:

Abercrombie-and-Fitch-T-ShirtsMessageOne…were just too forward and not nearly as cute or funny.

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